Ms. Soufia Hanna
Ms. Soufia Hanna, Regulatory Affairs & Safety Regional Director , Health, Home & Hygiene .for Reckitt Benckiser , with responsibility on AFRICA , Middle East ,West ASEA and Russia-CIS
She has been with Reckitt for over 27 years, developing her experience in different functions including Sales, Marketing, Market access, e-Commerce, Compliance, Quality, Safety and Regulatory & Government Affairs.
Her area of responsibility over the years has included over70- 80 countries in the Middle East, AFRICA, ASEAN (Hygiene), Turkey, West and South Asia.
Sofia’s medical background, MBA and her experience in several different functions has been of great help in developing Reckitt’s Healthcare category in the Middle East.
She is one of MENAP-SMI (ME Self Care association) founder since almost 20 Years ago.
She is also proud of being the FIRST Female to work in medical detailing not only in UAE but in the whole GCC, where she was paving the way for lots of female to follow (now more that 65% of medical detailing are females).
Within her carrier journey she covered multiple categories Regulatory responsibilities as below :
Categories EXPERTISE
| Consumer Healthcare | Food Supplements | Home products registration |
| Pharmaceutical | Hygiene products | Talent Development |
| Medical Device | Personal care products | Herbal products |
| Cosmetics | Pest Control Products |
She is also very committed to public service, supporting various charity organizations,
