Arda Arat is the General Manager for Haleon Gulf & Near East (GNE), leading operations across a diverse cluster of markets in the Middle East.

A strategic leader with over two decades of experience in finance and business leadership, Arda has played a key role in driving growth, profitability, and innovation across the region. Prior to his current role, he served as Business Unit Finance Head for Middle East & Africa, where he led major initiatives including market expansion, pricing optimization, and strategic transformation programs.

In his current role, Arda is focused on advancing Haleon’s purpose of improving everyday health with humanity, with a strong emphasis on self-care, health literacy, and access to healthcare. He has been a visible advocate for building collaborative healthcare ecosystems working with government, academia, and industry partners to empower individuals to take greater control of their health.

Arda is particularly passionate about driving the shift toward preventative health and self-care, recognizing its role in improving health outcomes, increasing productivity, and reducing pressure on healthcare systems. His leadership is centered on delivering sustainable impact for consumers while contributing to the broader economic and social development of the region.