Arda Arat is currently serving as the General Manager for Haleon Gulf & Near East (GNE). He is a strategic leader with over two decades of finance experience. Having previously served as a Business Unit Finance Head for Middle East Africa (MEA) at Haleon, Arda has successfully led and supported multiple initiatives to drive growth, profitability, and innovation across the MEA region, such as launching new products, expanding into new markets, optimizing pricing strategies, executing mergers and acquisitions, and implementing process improvements. Through his role at Haleon, Arda’s mission is improve the health and well-being of millions of people in MEA and beyond.